This is part 1 of a 2-part paper on ethics and physician-industry relationships. Part 1 offers advice to individual physicians; part 2 gives recommendations to medical education providers and medical professional societies.

Physicians and industry have a shared interest in advancing medical knowledge. Nonetheless, the primary ethic of the physician is to promote the patient's best interests, while the primary ethic of industry is to promote profitability. Although partnerships between physicians and industry can result in impressive medical advances, they also create opportunities for bias and can result in unfavorable public perceptions.

Many physicians and physicians-in-training think they are impervious to commercial influence. However, recent studies show that accepting industry hospitality and gifts, even drug samples, can compromise judgment about medical information and subsequent decisions about patient care. It is up to the physician to judge whether a gift is acceptable. A very general guideline is that it is ethical to accept modest gifts that advance medical practice. It is clearly unethical to accept gifts or services that obligate the physician to reciprocate.

Conflicts of interest can arise from other financial ties between physicians and industry, whether to outside companies or self-owned businesses. Such ties include honorariums for speaking or writing about a company's product, payment for participating in clinic-based research, and referrals to medical resources. All of these relationships have the potential to influence a physician's attitudes and practices. This paper explores the ethical quandaries involved and offers guidelines for ethical business relationships.

References

  • 1. Physicians and the pharmaceutical industry.American College of Physicians. Ann Intern Med1990;112:624-6. [PMID: 2327679] MedlineGoogle Scholar
  • 2. Tenery RMInteractions between physicians and the health care technology industry. JAMA2000;283:391-3. [PMID: 10647803] CrossrefMedlineGoogle Scholar
  • 3. Madhavan SAmonkar MMElliott DBurke KGore PThe gift relationship between pharmaceutical companies and physicians: an exploratory survey of physicians. J Clin Pharm Ther1997;22:207-15. [PMID: 9447476] CrossrefMedlineGoogle Scholar
  • 4. Orlowski JPVinicky JKEdwards SSConflicts of interest, conflicting interests, and interesting conflicts, Part 3. J Clin Ethics1996;7:184-6. [PMID: 8889894] MedlineGoogle Scholar
  • 5. Noble RCPhysicians and the pharmaceutical industry: an alliance with unhealthy aspects. Perspect Biol Med1993;36:376-94. [PMID: 8506123] CrossrefMedlineGoogle Scholar
  • 6. Woollard RFAddressing the pharmaceutical industry's influence on professional behaviour [Editorial]. Can Med Assoc J1993;149:403-4. [PMID: 11654073] MedlineGoogle Scholar
  • 7. Ziegler MGLew PSinger BCThe accuracy of drug information from pharmaceutical sales representatives. JAMA1995;273:1296-8. [PMID: 7715044] CrossrefMedlineGoogle Scholar
  • 8. Girard DEThe relationship between physicians in training and pharmaceutical companies. A time for guidelines? [Editorial]. Arch Intern Med1992;152:920-1. [PMID: 1580715] CrossrefMedlineGoogle Scholar
  • 9. Waud DRPharmaceutical promotions—a free lunch? N Engl J Med1992;327:351-3. [PMID: 1620175] CrossrefMedlineGoogle Scholar
  • 10. Sales forces, scripts up in 1999. Pharmaceutical Representative. 2000; June:9. Accessed 21 September 2001 at www.quintiles.com/products_and_services/informatics/scott_levin/press_releases/press_release/1,1254,46,00.html. Google Scholar
  • 11. Stryer DBero LACharacteristics of materials distributed by drug companies. An evaluation of appropriateness. J Gen Intern Med1996;11:575-83. [PMID: 8945688] CrossrefMedlineGoogle Scholar
  • 12. Ethics manual. Fourth edition. American College of Physicians. Ann Intern Med1998;128:576-94. [PMID: 9518406] LinkGoogle Scholar
  • 13. Crossing the Quality Chasm: A New Health System for the 21st Century. Committee on Quality Health Care in America, Institute of Medicine. Washington, DC: National Academy Pr; 2001. Google Scholar
  • 14. Honig PPhillips JWoodcock JHow many deaths are due to medical errors? [Letter]. JAMA2000;284:2187-8. [PMID: 11056584] MedlineGoogle Scholar
  • 15. Wazana APhysicians and the pharmaceutical industry: is a gift ever just a gift? JAMA2000;283:373-80. [PMID: 10647801] CrossrefMedlineGoogle Scholar
  • 16. Lexchin JInteractions between physicians and the pharmaceutical industry: what does the literature say? CMAJ1993;149:1401-7. [PMID: 8221424] MedlineGoogle Scholar
  • 17. Caudill TSJohnson MSRich ECMcKinney WPPhysicians, pharmaceutical sales representatives, and the cost of prescribing. Arch Fam Med1996;5:201-6. [PMID: 8769907] CrossrefMedlineGoogle Scholar
  • 18. Reeder MDougherty JWhite LJPharmaceutical representatives and emergency medicine residents: a national survey. Ann Emerg Med1993;22:1593-6. [PMID: 8214843] CrossrefMedlineGoogle Scholar
  • 19. Gibbons RVLandry FJBlouch DLJones DLWilliams FKLucey CRet al A comparison of physicians' and patients' attitudes toward pharmaceutical industry gifts. J Gen Intern Med1998;13:151-4. [PMID: 9541370] CrossrefMedlineGoogle Scholar
  • 20. Hodges BInteractions with the pharmaceutical industry: experiences and attitudes of psychiatry residents, interns and clerks. CMAJ1995;153:553-9. [PMID: 7641153] MedlineGoogle Scholar
  • 21. Banks JWMainous AGAttitudes of medical school faculty toward gifts from the pharmaceutical industry. Acad Med1992;67:610-2. [PMID: 1520424] CrossrefMedlineGoogle Scholar
  • 22. McKinney WPSchiedermayer DLLurie NSimpson DEGoodman JLRich ECAttitudes of internal medicine faculty and residents toward professional interaction with pharmaceutical sales representatives. JAMA1990;264:1693-7. [PMID: 2398609] CrossrefMedlineGoogle Scholar
  • 23. Orlowski JPWateska LThe effects of pharmaceutical firm enticements on physician prescribing patterns. There's no such thing as a free lunch. Chest1992;102:270-3. [PMID: 1623766] CrossrefMedlineGoogle Scholar
  • 24. Bower ADBurkett GLFamily physicians and generic drugs: a study of recognition, information sources, prescribing attitudes, and practices. J Fam Pract1987;24:612-6. [PMID: 3585265] MedlineGoogle Scholar
  • 25. Chren MMLandefeld CSPhysicians' behavior and their interactions with drug companies. A controlled study of physicians who requested additions to a hospital drug formulary. JAMA1994;271:684-9. [PMID: 8309031] CrossrefMedlineGoogle Scholar
  • 26. Avorn JChen MHartley RScientific versus commercial sources of influence on the prescribing behavior of physicians. Am J Med1982;73:4-8. [PMID: 7091173] CrossrefMedlineGoogle Scholar
  • 27. Mick TPharmaceutical funding and medical students. JAMA1991;265:659, 662-4. [PMID: 1987423] CrossrefMedlineGoogle Scholar
  • 28. Mainous AGHueston WJRich ECPatient perceptions of physician acceptance of gifts from the pharmaceutical industry. Arch Fam Med1995;4:335-9. [PMID: 7711920] CrossrefMedlineGoogle Scholar
  • 29. Blake RLEarly EKPatients' attitudes about gifts to physicians from pharmaceutical companies. J Am Board Fam Pract1995;8:457-64. [PMID: 8585404] MedlineGoogle Scholar
  • 30. Titmuss RMThe Gift Relationship: From Human Blood to Social Policy. New York: Vintage Books; 1971. Google Scholar
  • 31. Chren MMLandefeld CSMurray THDoctors, drug companies, and gifts. JAMA1989;262:3448-51. [PMID: 2585690] CrossrefMedlineGoogle Scholar
  • 32. Shimm DSSpece RGBurpeau DiGregorio M.Conflicts of interests in relationships between physicians and the pharmaceutical industry.. In: Spece RG Jr, Shimm DS, Buchanan AE, eds. Conflicts of Interest in Clinical Practice and Research. New York: Oxford Univ Pr; 1996:321-57. Google Scholar
  • 33. Chew LDO'Young TSHazlet TKBradley KAMaynard CLessler DSA physician survey of the effect of drug sample availability on physicians' behavior. J Gen Intern Med2000;15:478-83. [PMID: 10940134] CrossrefMedlineGoogle Scholar
  • 34. Morelli DKoenigsberg MRSample medication dispensing in a residency practice. J Fam Pract1992;34:42-8. [PMID: 1728653] MedlineGoogle Scholar
  • 35. Harris IClosing the door on sample closets. Minn Med2001;84:17-20. [PMID: 11202521] MedlineGoogle Scholar
  • 36. Backer ELLebsack JAVan Tonder RJCrabtree BFThe value of pharmaceutical representative visits and medication samples in community-based family practices. J Fam Pract2000;49:811-6. [PMID: 11032205] MedlineGoogle Scholar
  • 37. Westfall JMMcCabe JNicholas RAPersonal use of drug samples by physicians and office staff. JAMA1997;278:141-3. [PMID: 9214530] CrossrefMedlineGoogle Scholar
  • 38. Steinman MAShlipak MGMcPhee SJOf principles and pens: attitudes and practices of medicine housestaff toward pharmaceutical industry promotions. Am J Med2001;110:551-7. [PMID: 11347622] CrossrefMedlineGoogle Scholar
  • 39. Sandberg WSCarlos RSandberg EHRoizen MFThe effect of educational gifts from pharmaceutical firms on medical students' recall of company names or products. Acad Med1997;72:916-8. [PMID: 9347716] MedlineGoogle Scholar
  • 40. Shaughnessy AFBucci KKDrug samples and family practice residents. Ann Pharmacother1997;31:1296-300. [PMID: 9391681] CrossrefMedlineGoogle Scholar
  • 41. Brotzman GLMark DHThe effect on resident attitudes of regulatory policies regarding pharmaceutical representative activities. J Gen Intern Med1993;8:130-4. [PMID: 8455108] CrossrefMedlineGoogle Scholar
  • 42. Lichstein PRTurner RCO'Brien KImpact of pharmaceutical company representatives on internal medicine residency programs. A survey of residency program directors. Arch Intern Med1992;152:1009-13. [PMID: 1580704] CrossrefMedlineGoogle Scholar
  • 43. Brotzman GLMark DHPolicy recommendations for pharmaceutical representative-resident interactions. Fam Med1992;24:431-2. [PMID: 1397812] MedlineGoogle Scholar
  • 44. Bodenheimer TUneasy alliance—clinical investigators and the pharmaceutical industry. N Engl J Med2000;342:1539-44. [PMID: 10816196] CrossrefMedlineGoogle Scholar
  • 45. Mitchell JMSass TRPhysician ownership of ancillary services: indirect demand inducement or quality assurance? J Health Econ1995;14:263-89. [PMID: 10145136] CrossrefMedlineGoogle Scholar
  • 46. Stelfox HTChua GO'Rourke KDetsky ASConflict of interest in the debate over calcium-channel antagonists. N Engl J Med1998;338:101-6. [PMID: 9420342] CrossrefMedlineGoogle Scholar
  • 47. Relman ASSeparating continuing medical education from pharmaceutical marketing. JAMA2001;285:2009-12. [PMID: 11308441] CrossrefMedlineGoogle Scholar
  • 48. Brennan TABuying editorials. N Engl J Med1994;331:673-5. [PMID: 8052280] CrossrefMedlineGoogle Scholar
  • 49. When are industry–sponsored trials a good match for community doctors? ACP–ASIM Ethics and Human Rights Committee. ACP-ASIM Observer2001;21:1, 34-5. Google Scholar
  • 50. Angell MIs academic medicine for sale? [Editorial]. N Engl J Med2000;342:1516-8. [PMID: 10816191] CrossrefMedlineGoogle Scholar
  • 51. Freedman BScientific value and validity as ethical requirements for research: a proposed explication. IRB1987;9:7-10. [PMID: 11650779] CrossrefMedlineGoogle Scholar
  • 52. Drazen JMKoski GTo protect those who serve [Editorial]. N Engl J Med2000;343:1643-5. [PMID: 11096176] CrossrefMedlineGoogle Scholar
  • 53. Lind SEFinder's fees for research subjects. N Engl J Med1990;323:192-5. [PMID: 2362609] CrossrefMedlineGoogle Scholar
  • 54. Friedberg MSaffran BStinson TJNelson WBennett CLEvaluation of conflict of interest in economic analyses of new drugs used in oncology. JAMA1999;282:1453-7. [PMID: 10535436] CrossrefMedlineGoogle Scholar
  • 55. Cho MKBero LAThe quality of drug studies published in symposium proceedings. Ann Intern Med1996;124:485-9. [PMID: 8602706] LinkGoogle Scholar
  • 56. Rochon PAGurwitz JHSimms RWFortin PRFelson DTMinaker KLet al A study of manufacturer-supported trials of nonsteroidal anti-inflammatory drugs in the treatment of arthritis. Arch Intern Med1994;154:157-63. [PMID: 8285810] CrossrefMedlineGoogle Scholar
  • 57. Davidson RASource of funding and outcome of clinical trials. J Gen Intern Med1986;1:155-8. [PMID: 3772583] CrossrefMedlineGoogle Scholar
  • 58. Davidoff FDeAngelis CDDrazen JMHoey JHøjgaard LHorton Ret al Sponsorship, authorship, and accountability [Editorial]. Ann Intern Med2001;135:463-6. [PMID: 11560460] LinkGoogle Scholar
  • 59. Lo BAlpers AUses and abuses of prescription drug information in pharmacy benefits management programs. JAMA2000;283:801-6. [PMID: 10683062] CrossrefMedlineGoogle Scholar
  • 60. Schulman KARubenstein LEAbernethy DRSeils DMSulmasy DPThe effect of pharmaceutical benefits managers: is it being evaluated? Ann Intern Med1996;124:906-13. [PMID: 8610921] LinkGoogle Scholar